Please click on image to ENLARGE.
My laughter returned when I skimmed over the full-page advertisement for a truck with a 390-horsepower engine.
I suppose a dealer truly needs a sticker over the masthead and folio information on the front page in order to draw even a single buyer for a vehicle with a payload likely to be less than a ton but with an engine capable of moving a much heavier load.
Such a potential fuel-guzzling machine being manufactured for sale to people who don't need it is the American way, I suppose, and legal. But with a major crisis raising the price of everything, it should not be driven, just bought and parked where passers-by can admire it.
As a person who made a tiny wage for years designing and building newspaper pages, I not only could never have bought such a vehicle new but also hate to have to pull that sticker off my paper for fear of damaging that front page. I value the look and factual accuracy and correctness of word choice and the quality of photographs on the front page I now pay to see. And my concerns about fossil-fuel production and the need for use of renewable energy make the sticker on the front more than a bad joke to me.
I doubt that such advertisement is running in a Japanese paper today, where the reality of the absurdity is more than television or Internet fodder at this moment.